Mapping: osteoporosis treatments

Old man osteoporosis

To understand current treatment paradigms and the extent different physician groups managing osteoporosis patients treat to target and how the treatment pattern changes according to risk of fracture was a need for a client. We explored the use and benefits of community database scenarios for physicians, and their use in conjunction with and without gold standard H2H RCT data. We explored perceptions of treatment holidays among segments such as high risk osteoporosis patients and the possible implications on prescribing. Delivering a concise summary of treatment pathways across physician specialism and patient segment the client was able to tactically shift marketing focus to build on the success of new trial data.