Product test: Acute myeloid leukemia (AML)
Research found physicians are frustrated with lack of effective current Txs for AML. Enthusiasm for enrolling patients in clinical trials, suggests physicians are keen to try new products and have little satisfaction with current ones. If NI Tx… Read More
Market mapping: endurance sport
Endurance sports, triathlons being the most popular, are the preserve of alpha-males with high disposable incomes and a predilection for gadgets: a potentially great opportunity for product developers. The interest and market in ketone diets in endurance sport training… Read More
