Market mapping: endurance sport

Endurance sports, triathlons being the most popular, are the preserve of alpha-males with high disposable incomes and a predilection for gadgets: a potentially great opportunity for product developers. The interest and market in ketone diets in endurance sport training… Read More


Market mapping: weight loss industry

The multi-billion dollar weight loss market is dominated by the main players – Weight Watchers and Co., but they are struggling to maintain market share having been slow to adopt to the digital world. The global recession and boom in… Read More