heart matrix

Communications: post MI patients

Language and visual cues were the focus of this study, to deliver the basic understanding needed for communication materials to describe the treatment of post Myocardial Infarction patients. In-depth discussions conducted with physicians and nurses found the common language… Read More

kidney illustration

Positioning: organ anti-rejection treatment

Brand positioning mapping investigation into the likely adoption of a new anti-rejection drug for the treatment of organ transplant patients. Market landscape exploration Exploring the prescribing legacy and potential for different routes of administration and regimens, we mapped the competitive… Read More