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UX: Corporate Pharma Website
Content and UX for pharma website providing a portfolio overview and patient management guidance for HCPs
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Communications testing: Akamai Cloud Solutions
Akamai is a leading global content delivery network services provider for media and software delivery, and cloud security solutions, yet it’s brand recognition in the UK is extremely low amongst the target market. We conducted communications testing to finalise messaging… Read More
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Product test: Acute myeloid leukemia (AML)
Research found physicians are frustrated with lack of effective current Txs for AML. Enthusiasm for enrolling patients in clinical trials, suggests physicians are keen to try new products and have little satisfaction with current ones. If NI Tx… Read More
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Product Test: C. Difficile
Purpose, to understand treatment landscape for Clostridium difficile infections (CDI) and the key challenges to be addressed and a product profile review.
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Communications: post MI patients
Language and visual cues were the focus of this study, to deliver the basic understanding needed for communication materials to describe the treatment of post Myocardial Infarction patients. In-depth discussions conducted with physicians and nurses found the common language… Read More
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Patient Experiences: Haemophilia and Inihibitors
Inhibitors affect a significant majority of those born with haemophilia and while for most they are successfully managed, for some they are poorly controlled and the consequences are an ongoing issue effecting quality of life. Working with the… Read More
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Brand Positioning: Industrial Welding Machines
European brand positioning exercise for a new machine for a very established and well known global brand, the work was conducted through qualitative work with STICK and TIG welders in the UK on site and off. Understanding current… Read More
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Positioning: organ anti-rejection treatment
Brand positioning mapping investigation into the likely adoption of a new anti-rejection drug for the treatment of organ transplant patients. Market landscape exploration Exploring the prescribing legacy and potential for different routes of administration and regimens, we mapped the competitive… Read More
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Brand positioning: medical conferences
Biba Medical, the leading medical publishing and conference provider for vascular surgeons needed to understand brand perception and event experience at their flagship conference: CX Symposium. We held discussions with physician attendees to map experience and understand what the brand… Read More
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CRM strategy: formula
We investigated digital information channels used by midwives, highlight sources and levels of awareness they have of new products. We recommended semi-ethnographic interviews and eye-tracking to test digital concepts in everyday context, and allow a user digital journey to be mapped in as… Read More
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Product concept test: botulinum toxin
Product concept test for a pre-formulated botulinum toxin to assess benefits and how it might impact the treatment landscape in the clinic, and among home treating professionals. We conducted a series of semi-ethnographic interviews with target users, to… Read More
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Mapping: osteoporosis treatments
To understand current treatment paradigms and the extent different physician groups managing osteoporosis patients treat to target and how the treatment pattern changes according to risk of fracture was a need for a client. We explored the use and benefits of community… Read More
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Patient journey: osteoporosis research
RA Partners undertook a study to model the patient journey for men with osteoporosis with the purpose of determining unmet needs across the EU5. The study compared triggers for diagnosis and treatment initiation across physician type and country. We… Read More
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Comms: heamophilia & long-acting factor
Until now regular prophylactic factor infusion has been the standard of care in the management of patients with severe heamophilia A and B. However, frequent intravenous administration is an inconvenience and frequently leads to patient dissatisfaction and nonadherence. Most… Read More
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Lab design: haematology and flow cytometry
This project set out to examine haematologists’ needs in cellular analysis solutions and explore the analyser type, design, and current and future expected lab requirements and test parameters across haematology, morphology and flow cytometry. Walk throughs in the laboratory allowed… Read More
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Market mapping: botulinum toxin
A range of botulinum based products are on the market and all are regarded as offering a very straightforward treatment. Results are highly regarded for the cosmetic client and found very efficacious for medical use. RA Partners set out to… Read More
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Device design: TNF inhibitor
With the increasing use of biologics across indications demand for new devices that meet varied patient needs is growing. Through semi-ethnographic interviews with patients and nurses we were able to understand current device usage and evaluate behaviour when using prototype designs;… Read More
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Market mapping: endurance sport
Endurance sports, triathlons being the most popular, are the preserve of alpha-males with high disposable incomes and a predilection for gadgets: a potentially great opportunity for product developers. The interest and market in ketone diets in endurance sport training… Read More
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Market mapping: weight loss industry
The multi-billion dollar weight loss market is dominated by the main players – Weight Watchers and Co., but they are struggling to maintain market share having been slow to adopt to the digital world. The global recession and boom in… Read More
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Mapping: psychosocial and behavioural characteristics of T2D prandial patients
Research to create and fine tune patient profiles is a common research request. Profiles that subconsciously click with physicians aide recall and can influence prescribing choices. We conducted a series of online forums with physicians and nurses delivering profiles of… Read More
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Positioning: animal vaccine portfolios
Annual animal vaccination boosters offer animals prophylaxis, ensure vets get to see animals regularly but also provide vets with an essential revenue stream. RA Partners looked at vets’ current decision making processes for small animal vaccine choice and the influence… Read More
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Device testing: Alzeihmers
To examine the relationship and care management between Alzeihmer’s patients and their carers we undertook a series of ethnographic interviews across the UK. Looking at all sides of the debate, we interviewed nurses, neurologists, carers and caring relatives and drafted a… Read More
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Prescribing paradigms for GLP-1s
With an increasing array of devices and treatment options available in the diabetes area, GPs and diabetes specialists have many choices but often prescribing approaches are limited. This study looked at perceptions of the latest injectable treatment options and specifically… Read More
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Segmentation: biosimilars in oncology & immunology
Understanding physicians perceptions around the use of biosimilars and the drivers for use, RA Partners interviewed different physician specialities to understand if prescribing choice is driven by reasons beyond financial considerations and what the expectations of efficacy are for this new and… Read More
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Market sizing: cholesterol
Managing cholesterol is a top public health priority in the Western world and the need for better products to assist will continue as emphasis on point-of-care tests grows. The prescription of statins is becoming an increasingly polarised debate. It… Read More
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Market assessment: Influenza B antivirals & vaccine candidates
The majority of business interest is in seasonal and pandemic vaccines, but as the public health argument for influenza B intervention is becoming more apparent so companies are expressing an interest in developing universal vaccines and antivirals. However,… Read More
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UX app design: talking toothbrush
Study to assess app usability for a bluetooth electronic toothbrush examining interface design and feature viability across target user groups. Semi-ethnographic work was conducted, followed by lab testing of app interface design variations. From features to get kids to… Read More
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Planners in the creative process
Commissioned to produce short films of Diageo Planners candidly discussing their campaign successes and experiences in managing creative teams in a series of interviews conducted by Kindling Strategy. The Planner’s role in creative development was discussed across different territories and… Read More
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UX design: Luxottica’s vision
Constantly trying to better relationship management with traders is an ongoing concern for fashion and optical firm Luxottica. In a world of infinite design variations and very tiny screws, awesome digital stock management is one cornerstone of a successful… Read More
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Positioning: abdominal aortic medical device
Developing a position for an abdominal aortic device we conducted interviews with surgeons across Europe and the US to understand perception of device features, benefits, and define the unique value of the device against the competitive landscape. We then filtered all… Read More
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Positioning: a thoracic aortic medical device
Positioning a new product in a crowded market is always an exciting challenge. A recent project was to find the brand position for a new endovascular medical device for the descending aorta that not only cut through to the… Read More
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Ethnographic smartphone app development
We designed and built an ethnographic smartphone app with a publishing company in London so users could report live on experiences that caught their imagination as they happened. Sending video, pictures, text and polls, the app sends data live… Read More
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Clinical lead mapping: Human Rhino Virus
A recent desk research project and academic interviews to evaluate the global market size for therapeutics and vaccines targeting HRV highlighted a lack of start ups working in the field. Using a combination of published sources and interviews… Read More
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Carer experiences – ethnographic interviews
Candid interview with a family discussing their experiences of caring for their young daughter who has RTT. Part of a wider ethnographic study to examine the role of carers and the challenges they face accessing services.
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Retirement – ethnographic interviews
Series of ethnographic interviews with people of all ages examining what retirement means to them and understanding of the changes to pension regulations in England and Wales.
Projects
- All
- Communications Test
- ethnographic
- Film
- Mapping
- Medical
- Positioning
- Product Test
- Smartphone
- Society
- Training
- UX design
