Positioning: animal vaccine portfolios

bulldog and rabies injections

Annual animal vaccination boosters offer animals prophylaxis, ensure vets get to see animals regularly but also provide vets with an essential revenue stream. RA Partners looked at vets’ current decision making processes for small animal vaccine choice and the influence of alternate vaccine combination offers and the potential factors influencing choice. Within this context we then defined a position for a new combination product in the market to fit within the existing portfolio that reflected factors influencing contractual interests.