Planners in the creative process

cinema popcorn

Commissioned to produce short films of Diageo Planners candidly discussing their campaign successes and experiences in managing creative teams in a series of interviews conducted by Kindling Strategy. The Planner’s role in creative development was discussed across different territories and brands from Guinness in Africa, to White Horse in Latin America, Ypioca in Brazil, Benmore in Thailand, Pimms in UK and Naked Turtle Rum in the US.