Brand positioning: medical conferences

conference attendees

Biba Medical, the leading medical publishing and conference provider for vascular surgeons needed to understand brand perception and event experience at their flagship conference: CX Symposium. We held discussions with physician attendees to map experience and understand what the brand and symposium experience meant to physicians. The understanding formed the basis of a marketing strategy that allowed the client to ensure the symposium experience remained true to physicians’ values as the symposium expanded.