Market mapping: botulinum toxin

injection face botulinum toxin

A range of botulinum based products are on the market and all are regarded as offering a very straightforward treatment. Results are highly regarded for the cosmetic client and found very efficacious for medical use. RA Partners set out to understand what drives treatment allegiance in such a competitive landscape, and what are the limits preventing professionals switching brands? Is it just contractual and legacy reasons or are logistical considerations the main drivers?